WEBSITES & DIGITAL MARKETING FOR SMALL BUSINESS
get found, build connection, generate sales
Strategy, website design, email marketing, Google Business profiles and Google ads for local and online businesses.
Strategy, website design, email marketing, Google Business profiles and Google ads for local and online businesses.
Whether you own a small, local business, or if you are a coach, consultant or other type of service provider, being good at your craft, being good with the tech needed to run your business, and being good at online marketing can feel like three very different things.
MY SPECIALTY IS…
Prioritizing effective website strategy and design
We want it to be pretty, but we want it to convert more.
Implementing sophisticated tech solutions that feel simple
All based on your individual budget and capacity.
Creating non-social marketing plans for growth
Simple, scalable and all designed to get more eyes on your services with consistency.
Whether you own a small, local business, or if you are a coach, consultant or other type of service provider, being good at your craft, being good with the tech needed to run your business, and being good at online marketing can feel like three very different things.
MY SPECIALTY IS…
Prioritizing effective website strategy and design
We want it to be pretty, but we want it to convert more.
Implementing sophisticated tech solutions that feel simple
All based on your individual budget and capacity.
Creating non-social marketing plans for growth
Simple, scalable and all designed to get more eyes on your services with consistency.
Services
FOUNDATIONS
Your positioning, your messaging, your offers, and the structure that supports them. This is strategic, high-level work designed to eliminate guesswork and create direction so that you launch a business, not just a website.
WEBSITE DESIGN
Stategy-led, story-driven Squarespace and WordPress websites for service-based businesses ready to grow. This is where we take your positioning and your offers, and translate them into a refined, high-converting digital presence.
MARKETING
Focused, strategic digital marketing designed to make you Google-able. Through thoughtful search strategy, aligned messaging, and well-structured Google Ads, we create sustainable visibility that connects you with people actively looking for what you offer.
KIND WORDS
Mindy Oliver
Professional Development Coach
“For a long time, I was daunted by the idea of creating my own website and I could not be more grateful that I found Kara to build it for me.”
She made the whole process very simple, organized and straightforward. She was efficient, thoughtful and super easy to work with. I am so happy with my beautiful new site and would highly recommend her to anyone who needs their own!
Katie Oglesby
Garden Designer
“I couldn’t be happier with the exceptional design and tech support Kara has provided me with over the past five years.”
Kara designed my original site and, most recently, my rebrand, which exceeded expectations. Through the years, she has supported me with the technical/backend support I could not have navigated on my own. Kara’s support was invaluable. I highly recommend Kara’s services to anyone looking for a new site and technical support for those of us looking to run a business and not worry about all the website details.
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My Work
I work with creatives, entrepreneurs and small business owners located in Connecticut, Massachussets, New York, and across the United States (and beyond).
FREE WEBSITE PLANNER
Ready to launch your business with website, but not sure exactly where to start? This 31-page guide walks you through everything you need to know from basic brand strategy to copy guidance to selecting your platform and actually building out your pages! Useful if you plan to DIY it, work with me, or with another designer.
If you don’t have a website, you probably don’t have a business.
And if you don’t have strong foundations in place and a sound marketing strategy, you likely just have a website (still not a business).
If you’re ready to gain traction online without the guesswork and the hustle…